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Your Resilient Business

 

Strategic planning is critical to long-term growth and success.

Your Resilient Business specializes in cross-functional strategies and planning to help organizations navigate a crisis or issue, enrich brand reputation, strengthen the bond between an organization and its stakeholders, and promote business longevity.

With first-hand experience handling numerous types of crises, I offer a unique perspective to manage our clients’ needs through consulting, on-site training, and done-for-you services. My expertise comes from years of work with professional sports teams, Fortune 500 companies, and military organizations in varying capacities.

Your Resilient Business is on the pulse of modern crisis response impacts and communication trends, and are monitoring their evolution to inform our own approaches - all to provide clients with exceptional insight to support their business success for years to come. It is my goal to help businesses and organizations prepare for a potential crisis that has minimal impact on their brand.

Get in touch today to set up a free 30-minute consultation to discuss your business needs and vulnerabilities.

 

Areas of Service


crisis communications

No business is immune to a crisis, but its impact can be mitigated with effective management and preparation. With experience managing crisis responses ranging from natural disasters to financial incidents, YRB is well-equipped to help your business respond to a crisis, as well as plan and prepare for a potential crisis or issue.


Media Training

Different types of crises may need different public representation. I offer media training simulations for video, print, and digital scenarios, coaching employees to be a valuable brand ambassador.


strategic planning

In order to achieve long-term success, a business must evolve and adapt to the needs of their customers and the marketplace. YRB utilizes a big picture, cross-functional approach to help you to set priorities and focus energy and resources so that you and your stakeholders are empowered to accomplish business goals.


Crisis Simulation Exercises

YRB can conduct a variety of tabletop and field exercises to validate your organization’s preparedness plans. Practicing a crisis scenario also builds competency in employees through action and evaluation.


Brand Strategy

How does your brand serve your long-term goals? A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. I can help you derive a strategy to support long-term success in the ever-changing business landscape.


consultation

Not sure what you need to take your business to the next level? I am happy to provide leadership, management, and communications solutions and training to support lasting success for your organization.

 
 

 
 
The crisis you have to worry about most is the one you don’t see coming.
— Mike Mansfield
 
 

 
 

Let's Chat.

It is the goal of Your Resilient Business to help you be prepared for a crisis or issue. Not sure how your program measures up or where to start? Schedule a complimentary 30-minute strategy call to discuss.


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